The NBA Lockout Led to Decreased Sales of NBA Items

After five months of labour dispute, same in NBA lockout, the NBA game restarted on Dec. 25. The whole activities related to NBA seemed to be in a cold winter, the same as the sales of NBA items. Especially the sales of NBA basketball jerseys, and NBA basketball shoes. The NBA shoe production companies stopped constructing new models of sneakers according to the stop of NBA games.

According to the estimated statistics of several shop malls, the sales of basketball shoes decreased, and the number of sales of some big brand declined by up to 40%. The sale of NBA shoes takes the biggest part of the whole market of NBA products containing jerseys, sneakers, caps, outwears, t- shirts, basketball equipment and NBA souvenir like posters, cards, etc.

"The NBA Lockout has affected the sales of basketball shoes much.

Not only the shoes, but also the apparels are not sold well." said an owner of sports product store. "the prices of basketball shoes are the highest ones among all sports shoes, and the sales of these shoes take total of 60% of the whole sales of sports shoes in my store. However, the sales decreased so much during the lockout."

What's more, the number of youth consumers declined. The youth consumers are the biggest part of the whole consumers. They are crazy about NBA, and all of them have their own favourite players. They are keen on the shoes which their favourite players wear on the court. However, due to the lockout, they can not see new sneakers on the court, and would not know which pair of shoes they are going to buy.

Therefore, these youth consumers prefer other models of sports shoes instead of basketball shoes.

Not only the entity stores, most of on-line shops also met a short in the sales. Specially in China, many on-line shop owners buy in large quantity of the limited or special versions of NBA basketball shoes which are seldom sold inside the country overseas, and they always have a good profit by selling them to the student folks. But there are hardly new signatures shoes constructed during the lockout, and few students would like to make the purchase.

Fortunately, the NBA games have come back. And it is regarded as the turning point of the depressed NBA products market. The restart general games, All- Star week, all of these would bring the blossom of NBA items market.
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Source: http://leisure.ezinemark.com/the-nba-lockout-led-to-decreased-sales-of-nba-items-7d344f413b9e.html

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