GLOBAL: Bosch trumps Miele in dishwashers ?

By Zeba Fatima

Bosch has emerged as the leading dishwasher for performance according to a US consumer survey conducted by JD Power and Associates.

Now in its eight year, the Kitchen Appliance Satisfaction Study ranks highest for dishwashers and all manufacturers repeating performances of previous years.

Bosch?s high overall performance is due to increased scores in all six categories including performance, price, features, ease of use, style and warranty.

According to the survey, Bosch ranks highest in customer satisfaction with dishwasher, a position it held from 2006 to 2008.

With a score of 801, Bosch received high ratings in the performance and reliability factor.

Miele follows Bosch with a score of 797, KitchenAid scored 792 and Kenmore Elite received 790.

?As the economy improves, appliance manufacturers are looking to maintain and grow their market position by opening new manufacturing plants and launching new product lines,? said JD Power and Associates senior management of home improvement practice Christina Cooley,

?Customers increasingly want more from their appliances, and manufacturers are working incredibly hard to differentiate themselves in a competitive market in terms of offering products that are easy to use and have innovative features, while maximizing value,? she said.

Bosch home appliances president and CEO Michael Traub said the company is honoured to receive the high ranking.

Michael Traub, president and CEO of Bosch home appliances said, ?Bosch prizes the long-term satisfaction of our customers, and we are ?Bosch dishwashers are a stand out in their categories, and we will continue to develop products that offer our customers the quietness, performance, and high-quality German engineering that they expect from Bosch dishwashers,? he said.?

The 2012 Kitchen Appliance Satisfaction Study is based on responses from more than 4,100 customers who purchased dishwashers; during the past 24 months.

Source: http://www.connectedchefs.com/uncategorized/global-bosch-trumps-miele-in-dishwashers

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