Netflix Launches ?Max,? A Goofy Virtual Assistant To Help With Recommendations, Available Now On PS3, iPad Next Week

Netflix this morning announced its own take on virtual assistants like the iPhone's Siri, with the debut of "Max," an on-screen guide for the Netflix app on PlayStation 3 devices which helps you find new movies or TV shows to watch. And yes, the guide does talk to you, but thankfully has yet to manifest itself in some more corporeal format, like Microsoft's "Bob."

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