Published 11 June 2012
Godiva Chocolatier, a New York-based manufacturer of premium chocolates and related products, intends to open around 15 outlets in China in 2012, as part of its plans to compete with western chocolate companies.
Godiva chief executive officer Jim Goldman told Bloomberg that the store openings are part of company's aim to double its China stores.
"Over time, we'll be in the hundreds of stores in China, but we also know that the Chinese use the Internet and the commercial aspect of the Internet is becoming more of a factor," Goldman said.
He added that the company may have 100 Chinese stores in three to four years.
Godiva also intends to expand to deliver online orders of chocolate and other confectionery products in Shanghai via van.
Goldman claims that the company, which was acquired by Turkey's Yildiz for $850m, will have sites in ten Chinese cities by the end of 2012.
The company sells gourmet coffees, truffles and fancy chocolates in more than 70 countries.
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