Does Your Channel Solution Have a Learning Management System ...

As the sales team leader for an?emerging growth company, your job depends on your channel partner?s success. Channel partners ultimately determine whether or not your company will increase sales, improve service, reduce costs and improve the end user?s experience. In order to do so, you must optimize the performance of sales, service and management within your channel. You need a channel performance optimization strategy that will allow you to disseminate, launch, track, structure and manage your channel partners? training activities.

Prior to employing an indirect sales team, your emerging growth company embraced in-house training and education practices, such as meeting with your employees daily, conducting multiple face-to-face meetings, communicating through phone calls and performing regular performance reviews. Most importantly, you had the ability to mandate attendance and compliance with your training program. Unfortunately, the excellent formal training methodologies you have utilized with your direct sales team will not be as effective with your channel partners.

An indirect sales team consists of autonomous channel partners. They are often located in other states, regions and countries, thus making it nearly impossible to educate and communicate with them face-to-face on a regular basis. As independent organizations, you do not have the ability to mandate compliance; rather you can provide access to the information and collaboratively work with your channel partners to assist in rolling it out to the sales team.

To effectively reach, teach, manage and develop your channel you need an integrated, ease-to-use channel management technology that delivers:

Such a system is known as?Partner Relationship Management (PRM). PRM provides a robust partner portal containing training content, assessments, exercises and classes which provides your channel partners with the ability to create, manage and view a well-defined learning plan. The partner portal delivers comprehensive formal and informal training programs to ensure that your partners are ready to effectively sell and service your products and competently represent your brand.

As an emerging growth company, you will save time and money by leveraging a?cloud-based PRM solution?for partner learning, training and certification. The best PRM solutions provide contextual learning environments delivered via the cloud. These learning platforms can efficiently manage real-time e-learning, online videos, tutorials, assessments and webinars geared specifically to your indirect channel partner?s roles and functions.

To learn more on how PRM training management systems can increase revenue for your business,?click here.

Author: Todd Grant???? Todd Grant on the Web Todd Grant on LinkedIn

LogicBay Vice President of Marketing Todd Grant leverages a successful track record of launching numerous business development initiatives for technology-enabled business service companies and brings a proprietary business acquisition process to LogicBay often referred to as Diagnosis Selling. Utilizing this methodology he will consult with LogicBay Enterprise prospects collaborating with? View?full?profile

Source: http://www.business2community.com/sales-management/does-your-channel-solution-have-a-learning-management-system-feature-0208608

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